Your new lash bestie effortless, beginner-friendly, and ready to wear
  • 25% OFF
    Effortless Self-Adhesive 2-PackEffortless Self-Adhesive 2-Pack
    Self-Adhesive

    Effortless Self-Adhesive 2-Pack

    True Love + Love Story
    $33
    $44
  • 25% OFF
    Effortless Self-Adhesive 2-PackEffortless Self-Adhesive 2-Pack
    Self-Adhesive

    Effortless Self-Adhesive 2-Pack

    True Love + Love Story
    $33
    $44
  • 20% OFF
    Effortless Lash KitEffortless Lash Kit
    EFFORTLESS

    Effortless Lash Kit

    Best-Selling Lash Style: Understated + Mini Glue
    $35.20
    $44
  • 20% OFF
    Would I Lie?Would I Lie?
    Effortless

    Would I Lie?

    Natural, Flare, Full: 8-12.5 mm
    $28
    $35
  • 20% OFF
    Mini MeMini Me
    Effortless

    Mini Me

    Natural, Flare, Criss-Cross: 7-12.5 mm
    $28
    $35
  • 20% OFF
    Short & SweetShort & Sweet
    Effortless

    Short & Sweet

    Natural, Flare, Criss-Cross : 7-12 mm
    $28
    $35
  • 20% OFF
    For Real Though?For Real Though?
    Effortless

    For Real Though?

    Full, Round, Criss-Cross: 7.5-12.5 mm
    $28
    $35
  • 20% OFF
    Final TouchFinal Touch
    Effortless

    Final Touch

    Glam, Flare, Straight: 8-13.5 mm
    $28
    $35
  • 20% OFF
    No DramaNo Drama
    Effortless

    No Drama

    Full, Flare, Criss-Cross : 7-12.5 mm
    $28
    $35
  • 20% OFF
    Light & FluffyLight & Fluffy
    Effortless

    Light & Fluffy

    Full, Flare, Criss-Cross: 8-11 mm
    $28
    $35
  • 20% OFF
    UnderstatedUnderstated
    Effortless

    Understated

    Natural, Flare, Criss- Cross: 6-9 MM
    $28
    $35
  • 20% OFF
    MinimalistMinimalist
    Effortless

    Minimalist

    Natural, Round, Criss-Cross: 5-10mm
    $28
    $35
  • 20% OFF
    SoulmateSoulmate
    Effortless

    Soulmate

    Full, Flare, Criss-Cross: 7-13 MM
    $28
    $35
  • 20% OFF
    Less Is MoreLess Is More
    Effortless

    Less Is More

    Natural, Flare, Straight: 3-10 MM
    $28
    $35
  • 30% OFF
    StrippedStripped
    Effortless Invisible

    Stripped

    Natural, Flare, Straight: 3-13mm
    $24.50
    $35
  • 30% OFF
    In the NudeIn the Nude
    Effortless Invisible

    In the Nude

    Natural, Flare, Straight, Clustered: 2-12mm
    $24.50
    $35
  • 30% OFF
    Barely ThereBarely There
    Effortless Invisible

    Barely There

    Natural, Flare, Criss-Cross: 3-13mm
    $24.50
    $35
  • 20% OFF
    Fun & FlirtyFun & Flirty
    Effortless Short

    Fun & Flirty

    Natural, Flare, Straight: 3-11mm
    $28
    $35
  • 20% OFF
    SweetheartSweetheart
    Effortless Short

    Sweetheart

    Natural, Round, Criss-Cross: 4-11mm
    $28
    $35
  • 20% OFF
    Fun & FlirtyFun & Flirty
    Effortless Short

    Fun & Flirty

    Natural, Flare, Straight: 3-11mm
    $28
    $35
  • 20% OFF
    SweetheartSweetheart
    Effortless Short

    Sweetheart

    Natural, Round, Criss-Cross: 4-11mm
    $28
    $35
  • 20% OFF
    Baby GirlBaby Girl
    Effortless Short

    Baby Girl

    Natural, Flare, Criss-Cross, Clustered: 2-11mm
    $28
    $35
  • 30% OFF
    StrippedStripped
    Effortless Invisible

    Stripped

    Natural, Flare, Straight: 3-13mm
    $24.50
    $35
  • 30% OFF
    In the NudeIn the Nude
    Effortless Invisible

    In the Nude

    Natural, Flare, Straight, Clustered: 2-12mm
    $24.50
    $35
  • 30% OFF
    Barely ThereBarely There
    Effortless Invisible

    Barely There

    Natural, Flare, Criss-Cross: 3-13mm
    $24.50
    $35