• “What a journey it's been!

    From sourcing the softest material to years of perfecting the Velour Lash Line, I'm excited to share with you the kind of art, craftsmanship, and love that goes behind every pair. In all my dearest moments, I took Velour lashes with me and discovered that every woman can live a life in lashes.

    Enjoy!”

    MABEL LEE, FOUNDER/CEO

  • Approachable

    Our philosophy is simple – everyone can get into lashes. That's why we design our products for all experience levels with ease of use at the core. 

  • Innovative

    We inspire people to live a life in lashes. Our lashes are designed to enhance your natural beauty.

  • Inspirational

    Innovation drives our culture.  We continue to challenge prevailing assumptions to deliver premium quality products that transform the lash experience.

Discover Our Products

Natural, lightweight, and ethically-sourced faux lashes made for real life.

Shop all lashes
  • Effortless Lash Kit
    EFFORTLESS

    Effortless Lash Kit

    Best-Selling Lash Style: Understated + Mini Glue
    $26.40
    $44
  • Velour-Xtensions™ Self-Stick Lash Kit
    SELF STICK

    Velour-Xtensions™ Self-Stick Lash Kit

    Everyday Natural Lash Clusters + Mini Applicator
    $21
    $35
  • Lash Adhesive White
    Lash Adhesive

    Lash Adhesive White

    Clear Latex Free Formula
    $11.40
    $19
  • Secret Weapon
    Vegan Luxe

    Secret Weapon

    Full, Flare, Criss-Cross: 6-12 MM
    $21
    $35