Hyaluronic Acid, beloved by many due to its powerful anti-aging and moisturizing properties, comes in a variety of forms. Now, Sodium Hyaluronate may not have the same household name, but as HA’s concentrated derivative, it has been shown to actually work better. But what exactly is it and why should you care about incorporating it into your beauty routine? We’ve broken down everything you need to know about this small but mighty molecule... 

WHAT IS SODIUM HYALURONATE? 

So here’s the sciencey bit – Hyaluronic Acid is a polysaccharide that can hold 1000x its weight in water and is naturally found in our bodies. It plays a role in skin and hair health, keeping cells hydrated at the surface level. As we age, our Hyaluronic Acid levels diminish and our skin and hair become less hydrated and prone to signs of aging (wrinkles, hair breakage, volume loss). 

Sodium Hyaluronate is a concentrated derivative of Hyaluronic Acid, specifically it’s a salt form. It hydrates the skin more than Hyaluronic Acid, mainly due to its molecular stability and size. It’s a smaller molecule, therefore it penetrates deeper into the skin and is absorbed more easily into pores. As you might expect, using it topically is a great way to add hydration back into your cells!  

WHY SODIUM HYALURONATE? 

If it wasn't clear from the description above, here are some other reasons why Sodium Hyaluronate is a STAR ingredient: 

- It retains moisture in the skin for longer periods of time. 

- It’s a humectant, meaning it pulls in water from the surrounding environment and skin tissue. 

- It penetrates deeper into the skin compared to other hydrators. 

- It plumps the skin tissue, preventing hair breakage and increasing volume. 

- It improves dryness and dehydration. 

- It can be derived naturally and is safe to use morning and night. 

WHAT TYPES OF PRODUCTS HAVE SODIUM HYALURONATE IN THEM? 

There are thousands of products with this hydration-reviving ingredient in their formulas, from drugstore to luxury brands. The most popular formats are moisturizers and serums, and whatever your budget may be, there are options for everyone! Below are some highly recommended skincare products that include Sodium Hyaluronate. 

Now if you’re using HA or Sodium Hyaluronate in your skincare, why aren’t you using it in your beauty routine? While traditional skincare products are at the forefront of this ingredient, there are some specialty brands incorporating into different types of products. Velour’s very own Pretty Big Deal Peptide & Tubing Mascara is formulated with Sodium Hyaluronate, in addition to other nourishing skin and hair care ingredients. This ultra-unique formula combination contributes to the lengthening and strengthening benefits of the 3-in-1 mascara, but don’t be fooled... Sodium Hyaluronate plays a large role! 

WHY SHOULD SODIUM HYALRUONATE BE IN A MASCARA? 

Sodium Hyaluronate revives dehydrated and dull skin, and it can do the exact same thing for hair. A formula infused with Sodium Hyaluronate helps retain hydration in the hair follicle and shaft, reducing premature breakage and hair fallout. This will ensure your lashes stay longer and stronger over time! In our trial of the Velour Pretty Big Deal Mascara, 97% of 35 participants saw noticeably longer lashes and 84% of participants saw noticeably stronger lashes within 4 weeks.  

WHO IS IT BEST FOR? 

Sodium Hyaluronate is best for someone who has dry or dehydrated skin/hair, or someone who wants to combat the signs of aging, such as hair breakage and volume loss. If you’re looking for a mascara that bridges the gap between skincare and makeup, prioritizes lash health, and has the results to prove it, Velour’s Pretty Big Deal Mascara is the product for you!