Give $15, get rewarded.
Share the lashes you love — and earn $15 in points when your friend spends $50 or more.
01
Share Your Link
Access your unique referral link from your rewards dashboard and send it to a friend.
02
Friend Shops $50+
They’ll receive $15 off their first order of $50 or more.
03
You Earn $15 in Points
Once their order is complete, 150 points ($15) will be added to your account automatically.
Got Questions?
How do I join the loyalty program?
Getting started is easy. Create or sign in to your Velour account, and you’ll automatically become a Member of The Velour Collective.
It’s completely free to join — and you’ll earn 20 points just for signing up. From there, you’ll begin earning points on every purchase and unlocking exclusive perks as you go.
By joining, you agree to our Terms of Service and Privacy Policy.
It’s completely free to join — and you’ll earn 20 points just for signing up. From there, you’ll begin earning points on every purchase and unlocking exclusive perks as you go.
By joining, you agree to our Terms of Service and Privacy Policy.
How can I earn points?
As a Member, you’ll earn points on every order, with even more opportunities available as you engage with the brand. You can view all available earning opportunities in the Ways to Earn section of your rewards dashboard.
You’ll also earn 150 points ($15) each time someone makes their first purchase on Velour.com using your unique referral link. For more details, visit the Refer a Friend section of this page.
You’ll also earn 150 points ($15) each time someone makes their first purchase on Velour.com using your unique referral link. For more details, visit the Refer a Friend section of this page.
How do I redeem my points?
You can redeem your points for exclusive savings or Velour favorites directly from your Rewards dashboard or My Account page. If you have enough points available, you can also apply them at checkout toward dollars off your purchase.
Where can I see my points balance?
Once you’re logged in to your Velour account, your points balance will be visible in your Rewards dashboard and on your My Account page.
Do my points expire?
Yes. Points expire individually based on when they were earned and are valid for 12 months from the date they’re added to your account.
For example, if you earn points from a purchase on February 27, 2026, those points will expire on February 27, 2027.
How does Refer a Friend work?
Sharing Velour is effortless. Use your personal referral link to invite a friend to shop. They’ll receive $15 off $50* on their first order.
When your friend completes their first purchase using your link, you’ll receive 150 points ($15) added to your account.
Referral rewards are reserved for new customers. To keep the program fair, self-referrals or misuse may result in rewards being withheld.
When your friend completes their first purchase using your link, you’ll receive 150 points ($15) added to your account.
Referral rewards are reserved for new customers. To keep the program fair, self-referrals or misuse may result in rewards being withheld.
What happens to my points if I return a purchase?
If you return a purchase, the points you earned for that purchase will be deducted from your account.
When do I get my birthday gift?
Your birthday reward will be added to your account on your birthday.
If your birthday is added to your account within 30 days of the date, your reward will be issued approximately 30 days later.
If your birthday is added to your account within 30 days of the date, your reward will be issued approximately 30 days later.
I forgot to use my points at checkout, can I apply them retroactively?
No, unfortunately points cannot be redeemed after a purchase has already been made. Please make sure your rewards are applied to your order!
How does the PR box giveaway work?
Members of our highest tier, Inner Circle, are automatically entered to receive a PR box whenever one is released. Winners are selected at random by our team, and the PR box will be shipped to the address associated with the winner’s most recent order.
No additional purchase or action is required beyond being part of the Inner Circle tier. From time to time, winners may also be featured on Velour’s social channels.
No additional purchase or action is required beyond being part of the Inner Circle tier. From time to time, winners may also be featured on Velour’s social channels.
