Your new lash bestie effortless, beginner-friendly, and ready to wear
  • NEW!
    Effortless Self-Adhesive 2-PackEffortless Self-Adhesive 2-Pack
    Self-Adhesive

    Effortless Self-Adhesive 2-Pack

    True Love + Love Story
    $40
  • NEW!
    Effortless Self-Adhesive 2-PackEffortless Self-Adhesive 2-Pack
    Self-Adhesive

    Effortless Self-Adhesive 2-Pack

    True Love + Love Story
    $40
  • Effortless Lash KitEffortless Lash Kit
    EFFORTLESS

    Effortless Lash Kit

    Best-Selling Lash Style: Understated + Mini Glue
    $40
  • Would I Lie?Would I Lie?
    Effortless

    Would I Lie?

    Natural, Flare, Full: 8-12.5 mm
    $32
  • Mini MeMini Me
    Effortless

    Mini Me

    Natural, Flare, Criss-Cross: 7-12.5 mm
    $32
  • Short & SweetShort & Sweet
    Effortless

    Short & Sweet

    Natural, Flare, Criss-Cross : 7-12 mm
    $32
  • For Real Though?For Real Though?
    Effortless

    For Real Though?

    Full, Round, Criss-Cross: 7.5-12.5 mm
    $32
  • No DramaNo Drama
    Effortless

    No Drama

    Full, Flare, Criss-Cross : 7-12.5 mm
    $32
  • Light & FluffyLight & Fluffy
    Effortless

    Light & Fluffy

    Full, Flare, Criss-Cross: 8-11 mm
    $32
  • UnderstatedUnderstated
    Effortless

    Understated

    Natural, Flare, Criss- Cross: 6-9 MM
    $32
  • SoulmateSoulmate
    Effortless

    Soulmate

    Full, Flare, Criss-Cross: 7-13 MM
    $32
  • Less Is MoreLess Is More
    Effortless

    Less Is More

    Natural, Flare, Straight: 3-10 MM
    $32
  • First LoveFirst Love
    Effortless

    First Love

    Natural, Round, Straight: 6-12 MM
    $32
  • StrippedStripped
    Effortless Invisible

    Stripped

    Natural, Flare, Straight: 3-13mm
    $32
  • In the NudeIn the Nude
    Effortless Invisible

    In the Nude

    Natural, Flare, Straight, Clustered: 2-12mm
    $32
  • Barely ThereBarely There
    Effortless Invisible

    Barely There

    Natural, Flare, Criss-Cross: 3-13mm
    $32
  • Fun & FlirtyFun & Flirty
    Effortless Short

    Fun & Flirty

    Natural, Flare, Straight: 3-11mm
    $32
  • SweetheartSweetheart
    Effortless Short

    Sweetheart

    Natural, Round, Criss-Cross: 4-11mm
    $32
  • Baby GirlBaby Girl
    Effortless Short

    Baby Girl

    Natural, Flare, Criss-Cross, Clustered: 2-11mm
    $32
  • Fun & FlirtyFun & Flirty
    Effortless Short

    Fun & Flirty

    Natural, Flare, Straight: 3-11mm
    $32
  • SweetheartSweetheart
    Effortless Short

    Sweetheart

    Natural, Round, Criss-Cross: 4-11mm
    $32
  • Baby GirlBaby Girl
    Effortless Short

    Baby Girl

    Natural, Flare, Criss-Cross, Clustered: 2-11mm
    $32
  • StrippedStripped
    Effortless Invisible

    Stripped

    Natural, Flare, Straight: 3-13mm
    $32
  • In the NudeIn the Nude
    Effortless Invisible

    In the Nude

    Natural, Flare, Straight, Clustered: 2-12mm
    $32
  • Barely ThereBarely There
    Effortless Invisible

    Barely There

    Natural, Flare, Criss-Cross: 3-13mm
    $32