All about the Pretty Big Deal Peptide & Tubing Mascara
What is the Pretty Big Deal Peptide & Tubing Mascara?
A 3-in-1 Lash Serum, Lash Shield and Mascara! Because your lashes should be a Pretty Big Deal.
How does it work as a lash serum?
Our unique Lash Enhancement Serum Complex is made up of two potent peptides! These peptides (BT-1 and MP-17) work together to lengthen, strengthen and promote overall lash health.
How does the Pretty Big Deal tubing formula works?
The ultra-black tubing formula works due to a polymer within the mascara that is a film-former. It encases each lash and shields them from environmental damage, all while maximizing length and lifting the lashes.
What other key ingredients make Pretty Big Deal so innovative?
Shea Butter: Rich in vitamins A and E to strengthen the lashes by nourishing at the root.
Castor Oil: Full of naturally occurring omega-6 fatty acids that help prevent premature breakage and optimize conditions to help encourage lash enhancement.
Ashwagandha: Encourages production of natural oils in the skin for shinier and healthier hair. Rich in antioxidants, iron and amino acids to help strengthen the hair.
Sodium Hyaluronate: Concentrated derivative of Hyaluronic Acid, a molecule that can hold 1000x its weight in water. Helps keep hair shaft hydrated by retaining water and decreases breakage while increasing retention.
How is Pretty Big Deal different from other lash enhancement serums?
It’s much more gentle and made without any harsh chemicals, but still very effective in enhancing your lashes. You will get all of the serum benefits while wearing Pretty Big Deal throughout the day!
Why did you create Pretty Big Deal with curved wand?
We decided to create our first-ever mascara with a curved wand to add more innovation to the product. Our unique curved brush will lift and hug the lashes, all while achieving an even application of the product.
Can I use Pretty Big Deal with false lashes?
Yes! For days when you want to wear false lashes, use the mascara as a base! This will help blend the lashes together + protect and strengthen your natural lashes - we love a double duty product!
What is the best technique to apply Pretty Big Deal?
Using the curved brush, comb through lashes from root to top. You can apply one or two coats to achieve Pretty Big Deal lashes:
One Coat - For casual days at home or running errands, the serum + shield functionality will help strengthen and protect your lashes through the day.
Two Coats - For days where you want a bit more oomph, layer a second coat of the mascara to add length to your natural lashes as the tubing aspect makes it easy to build up
How much does the Pretty Big Deal Mascara cost?
$26USD / $36CAD
Is Pretty Big Deal waterproof?
No, but Pretty Big Deal has a 98% smudge-proof all day success rate!
How do you remove Pretty Big Deal?
To remove, use warm water or makeup remover. The warm water technique is our favorite – itʹs so easy and can be done without any additional products or having to rub harshly over the eyes. This formula will effortlessly fall off in tubes and will further help in the protection of your natural lashes.
Will Pretty Big Deal transfer and smudge around my eyes?
No! 98% of clinical trial participants saw smudge-proof results all day.
Is Pretty Big Deal vegan?
Yes! Pretty Big Deal is 100% vegan, cruelty-free, fragrance-free and non-irritating.
When will I start to see lash enhancement results from Pretty Big Deal?
Due to our potent blend of peptides and powerful ingredient cocktail, you will experience lash enhancement results in as little as 3-4 weeks with daily use.
Are the Pretty Big Deal claims clinically proven?
Yes! Based on a 4 week trial with 35 participants:
- 97% saw noticeable longer lashes
- 98% saw smudge-proof results all day
- 84% saw noticeably stronger lashes
- 91% saw visibly lifted lashes
- 99% said product was non-irritating